What’s your favourite colour? It's such a subjective thing. As a teenager we may like moody and dark colours, as adults we may be drawn to a different colour pallets completely. Our colour inclination changes with our emotions and age. G.F. Smith set out to find the world's favourite colour. What they found were the emotions people were connecting to their favourite colour. It was the largest colour study ever conducted. Through social activation, PR and editorial (articles b